Methodology01
Panel quality, explained
How incidence and hit rate shape your cost and timeline — and the checks that keep a panel honest.
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Enterprise research infrastructure
Research that stands up to scrutiny.
Opinion Insights finds the right people, asks the right questions, and validates the answers — so you can act on data you can defend.
40+MarketsPanel audit Q3 2026
72hTurnaroundStandard SLA
99%ValidationQuality gate pass rate
40+Markets
72hTurnaround
99%Validation
Research solutions
How we help you run research
Three capabilities, one standard: data you can defend.
40+ markets
72h turnaround
99% validation pass rate
Reach
Audience sampling
Reach the respondents you need — in the markets and segments that matter to your study.
Method
Survey operations
A controlled lifecycle from design to delivery, with a quality checkpoint at every stage.
Accountability
Data validation
Every response is checked for consistency, speed, pattern, and fraud before it reaches your dataset.
Specialised audiences, handled with the right care.
Six industries, one sourcing standard. Hover or focus the deck to read each audience — or tap to expand on touch screens.
- 1Healthcare
- 2Financial services
- 3Technology
- 4Retail
- 5Telecom
- 6Education
Hover or focus the deck to reveal each industry.
Why Opinion Insights
The four proof layers
Reach, method, delivery, accountability — every metric below is sourced and verified.
40+
Markets
Countries with active respondent coverage.
Panel audit Q3 2026
12
Languages
Surveys fielded in the respondent's language.
Language coverage audit 2026
72h
Turnaround
Standard SLA from brief to validated dataset.
Delivery SLA
99%
Validation Pass
Responses clearing every quality gate.
Quality gate metrics Q3 2026
Research methodology
A process you can audit
Seven stages, each with an owner and a checkpoint. This is the method we bet our name on — and the reason the data holds up.
- 1
Design
The questionnaire is reviewed against your objectives before a single respondent is contacted.
Study teamObjective alignment1–2 days - 2
Sample
Respondents are sourced from the panels and markets your study requires.
Panel teamFeasibility check1–2 days - 3
Launch
The survey opens on a controlled schedule with real-time monitoring.
Ops teamLive QALive - 4
Collect
Response volume is tracked against target with over-quota controls.
Ops teamQuota balancePer plan - 5
Validate
Every response passes consistency, speed, pattern, and dedupe checks.
Quality teamValidation gatesContinuous - 6
Analyze
Cleaned data is prepared with your variables and weighting applied.
Analytics teamDataset sign-off1–2 days - 7
Deliver
Sourced, documented results are handed over on the agreed schedule.
Account teamDelivery SLAPer SLA
Global reach
Coverage that scales
A panel built for depth, fielded in the respondent's language.
Respondent coverage: 21 markets across Americas (275k) · EMEA (520k) · APAC (460k)
Latest insights
Research, in plain words
What we do, explained — without the jargon.
FAQ
Questions, answered
The objections between you and a decision, handled plainly.
Standard turnaround is 72 hours from brief to validated dataset for most studies. Niche audiences may take longer — we confirm a feasible timeline before launch.
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